Who Influences the Influencers? An Introduction To Social Media Influencers

Who Influences the Influencers? An Introduction To Social Media Influencers

You may have heard of these mythical social media “influencers” by now. These mostly young, mostly hip social media marketing machines have built up massive online followings. And while many people would kill for 100,000 Instagram followers, most influencers are looking for more than just social validation. Having a large social media following allows you … Continue reading Who Influences the Influencers? An Introduction To Social Media Influencers

Social Media Marketing Reaches $20 Billion, But Cautionary Tales Abound

Social Media Marketing Reaches $20 Billion, But Cautionary Tales Abound

Ten years ago, “The Facebook” was a distraction for hip college students. Five years ago, social media marketing was primarily the domain of interns. In 2015, even Pope Francis tweets. Internet users spend more and more of their screen time using apps every year, especially popular social media apps. And as social media sucks up … Continue reading Social Media Marketing Reaches $20 Billion, But Cautionary Tales Abound

Fact Check: Could Google Really Rig the 2016 Election?

Fact Check: Could Google Really Rig the 2016 Election?

In a controversial Op-Ed in Politico, researcher Robert Epstein claims that “Google Could Rig the 2016 Election” simply by manipulating search results in favor of their chosen candidate. Although search engine optimization experts have been railing against the incredible influence Google holds over the Internet for a decade, this new research is the clearest indicator … Continue reading Fact Check: Could Google Really Rig the 2016 Election?

If You Haven’t Heard Of UX Design, Then You’re Already Falling Behind

If You Haven’t Heard Of UX Design, Then You’re Already Falling Behind

According to tech blog Mashable, web design has gone the way of the woolly mammoth. RIP! Of course, the only thing the site’s “Web design is dead” headline really highlights is just how desperate blogs are to earn those precious clicks with hyperbolic headlines and sketchy conclusions. The listicle argues that small businesses are using … Continue reading If You Haven’t Heard Of UX Design, Then You’re Already Falling Behind

Facebook Wants To Be Amazon, Amazon Wants To Be Google…

Facebook Wants To Be Amazon, Amazon Wants To Be Google…

…And everyone wants to be Apple. On July 15, Facebook signaled a major change concerning its business pages. For the past year, Facebook has been experimenting with a “Buy” button, and this July certain stores now have the new feature integrated into their business’ Facebook Page. The move would allow Facebook users to purchase items … Continue reading Facebook Wants To Be Amazon, Amazon Wants To Be Google…

Can Yelp Stand Up To Google, Or Is Google Already The New Yelp?

Can Yelp Stand Up To Google, Or Is Google Already The New Yelp?

When Yelp first exploded onto the local search scene, they quickly established themselves as the 21st century equivalent of a phone book. For awhile, anyone visiting a restaurant, local business, or hotel for the first time would check the reviews on Yelp beforehand. And while Google might dominate search traffic overall, Yelp carved out a … Continue reading Can Yelp Stand Up To Google, Or Is Google Already The New Yelp?