Web Site Design & Development
While having a properly coded, easy to use site with a good amount of relevant content is important to improve your sites search engine rankings, a continual SEO campaign is the only way to achieve and maintain top positions in search engine results. While we optimize sites for all search engines, we focus our SEO work around Google as it is responsible for over 80% of online searches. (show pie chart of yahoo, bing, google, other search percentages)
What is SEO and why is it important?
Search Engine Optimization, or SEO, is the process of using a variety of tactics to continually improve where your site appears in search engine results. Why is this so important? (show graphic of click rate etc) As the graphic depicts the amount of visitors your site receives is very dependent on the position in which you appear. Ultimately the goal should be to appear in positions #1, #2, or #3 since they receive an overwhelming majority of the clicks.
What does SEO entail?
Successful lasting SEO results require a long-term plan focused on specific target keywords. Search engine rankings improve slowly over time, this is a preventative measure that Google has implemented to prevent high-volumes of spam. SEO is not exactly rocket-science and is in-fact very complex. Search engines are constantly adjusting the algorithms that the employ in order to prevent manipulation by SEO companies as well
as to improve the results for their users. Because of this SEO is a constantly changing process that requires persistent research and interactions with other professional SEO experts to stay on the cutting edge.
What makes Thought Mechanics different from other SEO providers?
Cutting corners and outsourcing the work can have disastrous results for your company. There are many companies that are out to make a quick buck and do not keep their customers concerns in mind. In order to cut the amount of time they have to spend working on your site they use programs to automatically spam the net and link to your site and outsource the work.
To prevent spam Google has very strict policies on acceptable practices, if a website violates these practices they will black-list the site which will completely remove it from the search results. The most common way for this to happen is through the purchase of thousands of links and computer generated internet spamming. Having this happen to you could be disastrous so it is very important that you hire only a professional SEO firm with experience that adheres strictly to the accepted SEO practices. You will find other companies that are offering SEO for lower prices, but remember you get what you pay for and if it sounds too good to be true it probably is.
Most important components of SEO:
- Optimized Site
- Keywords in Domain Name
- Incoming Links from relevant sites
- Constant site content updates
The real time consuming but most rewarding aspect of SEO is link-building. Link-building is the process of linking your site to other quality, relevant outside sites. In other words, having a link from www.Toro.com to your lawn mower repair shop is very valuable for your site. Why is this important? Google assumes that if your site has a lot of incoming links from other reputable sites then your site must be important for the related topic. This being said, having low value or non-related sites link to yours is not valuable and can actually be harmful. For example, if your company sells sprinkler systems, but you have multiple links from skate board companies there is no added value.
Many SEO companies use automatic software and sites knows as “link farms, that automatically post your website address on thousands of websites. These practices can lead to your site being black listed by Google causing it to not appear anywhere in search results. Google has clearly defined what SEO practices are
acceptable. The link building process takes time and cannot be done in a short period of time or your site will be considered spam and also be black-listed. Depending on your industry and the competition for the keywords you wish to be associated with the time and amount of work required to improve your sites search result positions varies. Brand new sites often take 3-6 months to rank which is another way that Google protects its users from spam. SEO is a continual process and in order to maintain search positions you must continually do maintenance work.
Some of the strategies used by our team of experts to dominate search results:
- On page SEO
- Keyword Research
- Social Media Promotion & Management
- Article & Content Writing
- Video Promotion
- Link Building
- Google Maps / Local Search Optimization
- Press Releases