Hold Up, Can Anyone Really Dominate Facebook With a $5 Ad Buy?
Back in January 2015, Canadian digital marketer Rebecca Coleman released a new social media marketing guide, one that promised you could take over Facebook with just $5. Well, it’s October, and people are still blogging about Coleman’s social media marketing plan. So how does it work?
First, some important background. Last year, Facebook became public enemy number one for web services everywhere. The social media company started hiding business’ posts from their fans’ feeds. Brand managers, marketers, and small businesses that had spent years building up a loyal base of followers were suddenly completely invisible. The only way to get their posts to show up? Pay Facebook to “Boost” their posts.
Facebook claims users were sick of all these marketing posts. Whatever the truth of the matter, many marketers ditched Facebook altogether. So when Coleman came along and promised you could take over Facebook for just $5, people paid attention.
Essentially, the social media consultant suggests spending $5 boosting important posts. When you boost a post, Facebook gives you three potential audiences to target: your existing fans, your existing fans plus their friends, or a specific target audience of your choosing.
“Here’s the thing about boosting, you guys. Don’t do it all the time. You don’t need to. But if there’s a really important post (in this case, we were trying to get the word out about an event), then it’s totally worth it,” she concludes.
Of course, no amount of money will salvage a failing social media marketing strategy. If you don’t have great content to offer, you’re never going to see much movement. You should also consider whether Facebook is the best choice for your advertising budget. Even if it’s only $5, that money might be better spent on SEO services or your PPC ad budget. We know that mobile ad revenue is expected to more than triple over the next 12 months. That’s because more than 63% of Americans now go online using smartphones. So before you hand over your hard-earned cash to Facebook, consider all your web services options.
So what do you think about the $5 Facebook post? Let us know what you think!