Website Coding : Maximizing your sites search engine potential

Although not readily visible, the coding behind your site is a key factor in the ability of your site to show up in search results. Along with the content of your site, Google looks at the quality of the quality of the actual coding behind the site. Think of this in terms of grammatical errors; if Google finds a lot of mistakes in your sites coding it will assign it a lower ranking. The assumption is that professional sites will be coded without errors and Google is essentially rewarding these sites with a higher quality rating resulting in naturally higher search results. Many web designers and firms create sites visually and then use programs to automatically generate the coding behind the website. While the site will be functional and visually appear the same these programs are not capable of creating the same quality error-free coding that experts can.