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Yahoo to shut down buzz, delicious, mybloglog, and others.

At an all-hands meeting for the Yahoo product team following a round of layoffs yesterday that significantly impacted that group, EVP of Americas Ross Levinsohn and Chief Product Officer Blake Irving announced plans to “sunset” eight products and consolidate others.

Products to be shut down include MyBlogLog, Yahoo Picks, AltaVista, Yahoo Bookmarks, Yahoo Buzz and Delicious. Some of those came from acquisitions and others were internally generated.

The news first came out via a screenshot of the webcast posted on Twitter by Eric Marcoullier that includes a slide with a list of impacted products next to an image of Levinsohn and Irving announcing the news. Marcoullier was founder of MyBlogLog, which created one of the products being shut down. (MyBlogLog was bought by Yahoo in 2007 and pretty much neglected ever since.)

The slide also shows plans to merge additional products, including Fire Eagle and Yahoo People Search, and make features out of many others, including Yahoo Alerts and Yahoo Calendar. (If you have better eyes than I, please help identify some of those logos in the comments.)

Marcoullier is no longer at Yahoo, though the validity of his webcast screenshot was confirmed when he was quickly criticized on Twitter by various current Yahoo employees who didn’t appreciate it getting out, including Irving himself. Irving insinuated he would fire whoever leaked the webcast.

While the layoffs and shutdowns obviously indicate a deemphasis of technology products by Yahoo, they aren’t necessarily unwarranted. Some of these products were the same as those mentioned on then-SVP Brad Garlinghouse’s infamous Peanut Butter Memo way back in 2006 as candidates for streamlining.

Category:Web 2.0, Web Design Tags: , , , , , |

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