The era of Pagerank is not dead and link popularity still counts towards the overall ranking of a website in any industry vertical. Long tail of search still gets powered from on-page optimization but for most of the traffic bearing terms, search engines hardly go in for the text databases.

From a search engine perspective, relevancy and efficiency are the two most important points to consider and if for a given query, search engines can find reasonable amount of documents by just analyzing the link profile, they won’t go deep enough to do a text analysis.

When it is so important to get links, site owners and SEOs try and maximize the value that any domain under their control has to offer. This is achieved by interlinking all the domains together or by linking all the auxiliary domains to one single most important domain. Previously, it was possible to get past this as a SEO strategy but since then Google and other search engines have become extremely vigilant for any signs of common ownership.

This has also negatively affected a lot of naïve, unknowing business owners, who for the sake of simplicity of account management keep all their sites with one host. It is obvious to interlink these sites as there might be a genuine requirement, but this displeases the search engines.

What is a C class IP address?

The best way to avoid any bans or penalties is to host your site on different C class IPs. Do not confuse separate C class with a dedicated hosting account, they are different. C class refers to the third octet in an IP address. For example, 192.168.9.12. 9 here represent the third octet and is a C class. Usually, web hosting companies host multiple sites on the same C class IP and this is where the fun begins.

Google can easily detect the IP address of a website and if all your online properties are hosted on the same C class, the interlinking between these sites would just not be ignored but chances are that Google might even penalize your domains for this “improper linking manipulation”.

How to get maximum benefit out of your sites without burning them?

As stated above, the safest bet is to use different hosting service providers or use a proven “SEO hosting” provider like Thought Mechanics. A SEO host is an industry parlance which refers to a web hosting company that would allow you to host multiple domains on different C class IP addresses. This is better than diversifying your hosting service provider portfolio as:

1. It is easier to manage everything with a single host.
2. Hosting with multiple service providers may lead to a lot of communication which can become noisy at times.

Also necessary is to review the strategy of your SEO company for increasing the rankings of your website. Are they creating domains that interlink? If yes, what are the IP addresses corresponding to these domains? If you do not investigate these things out, it might actually affect you adversely a lot more than it helps you in the shorter run.

SEO hosting is an important concept and it is always better to go with a host who understands SEO and the impact of improper interlinking. Once you get a proper SEO host, you are free to utilize the value of your domains by cross referencing and interlinking.

• SEO Hosting Provider
• Normal Hosting Provider

So you want to build a website, but you don’t even know what hosting is, how to choose, or where to go? Finding the best hosting company, or figuring out how to use free hosting to start your business is not as easy as it looks. You really should find a hosting solution you can trust, and will be reliable for you over the long haul. In order to get the best hosting service for you, follow these 3 steps to avoid making some common mistakes.

First:

Decide on using either paid or free hosting services. There are advantages and disadvantages with both depending on your personal needs and the requirements of your business model. One main advantage of free services is no monetary commitment on your part. If all you need is a way to get your message or thoughts out into the world, and you don’t want to spend any money, then this is probably what you’re looking for. Blogging about your cat for the whole world to see doesn’t have to cost a dime. You can usually set up free blogs at many popular social websites. You can even use free hosting to provide information to your customers or others that are interested in the products you can promote on your blog. The huge disadvantage of free services is that your web page format, appearance, and source code has limits on what you’re able to change. This can hinder your overall effectiveness and should be avoided by serious businesses.

Second:

Will you need unlimited bandwidth or the ability to host unlimited domains on your account with different C Class IP addresses? This is an important question you’ll need to answer before making a decision. Even some of the cheapest SEO hosting plans will able to support nearly unlimited domains, plus you’ll usually have access to free services that can help you with your websites. Being able to have your domains hosted on different C Class IP addresses is one unique benefit of SEO hosting. Regular hosting plans usually group all domains within a plan on the same IP address. Interlinking them would provide no SEO benefit. Generally you’ll need to pay incrementally higher amounts for more bandwidth usage, but many major hosting plans have sliding fee scales and upgradeable hosting plans. If you’d like to know more about SEO Hosting go here.

Third:

Reliability is an important factor with regard to using shared servers and server uptime. With many cheap hosting plans you will be on a shared server, which can mean you’ll experience slow service or downtime. If this is important to you, you’ll need to upgrade to the more expensive hosting plans with reputable hosting companies. However, if your requirements are limited, you will be able to choose a lower priced plan that will still serve all your needs. Server uptime is more important for websites that rely on visitors from around the world being able to place orders and make purchases on the website at any time of day.