All the great marketing efforts may be for naught without successfully branding your company and/or product. Even though you might become a little restless repeating your message again and again, you see it far more than any customers ever will. Accompany that message with your well-designed company logo and your marketing efforts will double in their effectiveness.

You need an easily identifiable company logo that becomes so well recognized it conjures up in the mind of the viewer your company, goods and services without another hint. There are businesses existing for a hundred years that have relied upon one readily recognizable company logo. Use of a single logo will, if effectively designed and marketed, easily plant your company in the consciousness of the consumer public. However, there are certain cast-in-concrete elements necessary to achieve a one-logo status when developing and designing your company identity.

The first is to always employ a single-focus when it comes to designing a logo to clearly identify your company. Instead of a variety of different emblems, the repeated use of a single logo everywhere your company communicates – stationery, business cards, promotional items, entrance signs, print ads, billboards – and anything and everything related to your online presence – needs to reflect one well-designed logo that screams “you.”

Do not fall to the temptation making multiple versions to suit either specific use or space requirements. This does nothing but thwart your efforts toward universal identification through one presentable image. Strength in effective logo portrayal rests in the constant repetition of a single image. Constantly changing your company logo prohibits effective building of customer trust and loyalty! Once you have determined you have the proper design – stick with it.

Also, if updating or a need to create a new logo arises (mergers), it is much easier to start from scratch than attempt to expand upon any existing image. Many company logos were actually brilliantly conceived and created based on the acceptable taste of the time. Some were created with a timelessness that can be retained forever. Others were created in styles specific to the time and may eventually require an overhaul. However, outside of possibly the element of color or maybe a specific trademark shape, toss all other elements in the trash and begin anew. But, unless you have your own experienced in-house art department, seek the services of a professional logo designer.

Professionals possess the education, training and experience to recognize if a created logo design has universal application – print ads, stationery, signs – in short, weathering across all mediums where you will need it to be displayed. Leave it to a professional who will not create a design that is costly to be printed but one that is easily scalable and duplicated. You will get the best return on your design dollars using a professional logo creator.

Once you have a well-designed company logo, integrate it everywhere on everything used as a resource. A great tip is for the company’s home page on the website to be displayed on every office computer sitting idle. This will start building recognition – and loyalty – among your employees both veterans and new hires. Invest in T-shirts, ball caps and other wearing apparel that your employees can wear. Nike and Aeropostle do it, why don’t you? Employees when encouraged will buy into the logo design and consequently become some of your most loyal and favorite brand distributors.

You want your logo to be easily recognizable at a glance with your business and what you offer. This happens, first, with the design. Your company logo is like a book cover. It is the first impression you make. You are judged by it, despite all the hullabaloo to the contrary. So it has to be not only eye-catching, but mind retaining. It has to come off like that catchy jingle you can’t stop humming whistling or singing off key. It needs to convey all the necessary positive assumptions about you made by the viewer when it comes into sight.

So, get thee to an experienced, professional logo designer – not your wife’s cousin who is an art student at State. Seek out the services of a professional by checking with someone who has a logo you like asking for a referral. Go online to one of many “clearing houses” showcasing logo creating talent where you can put your project out to bid. A good one that comes to mind is Elance.com and of course you can always hire us to design you something pretty