Proven Designing Framework That Performs Regardless of Niche Specifics
As we all know it, the internet marketing world is evolving at a staggering pace. It won’t take long until what were once streaming marketing videos will be turned into instant, high resolution video productions. And for those accustomed with progressive thinking patterns, it’s not uncommon to anticipate web browsing turning into instant interaction between reader and vendors.
Relating this to your own online business model, it’s without a doubt imperative that you need keep up with this forever changing landscape. I’m not suggesting that you should invest big corporate budgets for website development. Rather I suggest taking the time to consider how your website design will appear in one year time for it to remain competitive and attractive to your prospects.
If substantial sums of money aren’t in sight for web development projects currently, there must be, however, a significantly bigger dose of imagination and marketing intelligence poured into planning improve the appearance and functionality of your website. A sound strategy to improve the site’s overall performance in terms of conversion rates and readership would be to go for a simple, easy to navigate structure. Choosing a professional layout backed by topnotch information will earn you the professional status in your field. First step towards this resolution would be to find an affordable web designer that knows to follow specifics, give competent advice and all in all posses a good eye for competitive simplicity.
To give you a workable example, take the case of Microsoft.com site. It comes with a simple white background and straight forward navigation that points you in the intended direction in a logical manner.
Before you start looking for the web designer you must first have to have a clear mental picture of the site you intend on web-mastering. When you have it, start researching for prospective designers and filter them out based on their understanding of your needs.
Should you follow the simple layout alternative outlined in this article, decide with your designer upon an eye-catching featured service/project display, logo or a favorable background combination to make the home page pop. Referring to the size, think of your website as an online catalog or extended flyer you expose to all types of web traffic. The standard advice would be to adopt the A4 paper format, still don’t neglect the designer’s opinion that’s directly confronted with your business specifics.
Another aspect I want to touch here is the streamline effect obtained by having the same formatting throughout the entire site. This translates into smaller bounce rates which means increased navigation times on your site. In fact that’s the core purpose of web design – grabbing attention of visitors and keeping them on site for extended period of time.
Because newly discovered sites are all about visual impact it’s important that, besides details covered so far, your site possesses an appealing color combination that creates a comfortable learning environment instead of piercing the reader’s eye sight. It is said that expertise of designing professionals can be asses by the color combination they use. When uncertain, just go with the white background and elaborate from there.
The truth of the matter is that regardless how insightful you content is, there won’t be too many eyes to read it if hazardous color combination camouflage it. There are precise rules that govern website coloring one being to respect the color wheel which denominates colors into three categories – primary (red, yellow and blue) which can’t be obtained by combining any other, secondaries obtained by mixing the first three colors and tertiary resulted from combining secondary color class.
It goes without saying that content is the best marketing agent your business has online. Set a designing priority to have content available in all formats – written, podcasts, video – harmonically integrated in the site’s general layout.
Another important aspect to take care of is the site’s loading time. Even though the web technology develops at an outstanding rate, the reality is that the majority of internet connections on a global scale are dial-up connections with inferior speeds. A site that delays displaying the content discourages readers from staying around for long. Make clear to your designer that you’re interested in site’s looks but also good loading times.
A website that sells and builds a faithful readership has above else an user friendly GUI or graphic user interface. This basically can be resumed to having a light easy to follow navigation system that points readers in the desired direction with minimal click-thrus. Intricate platforms will certainly discourage newcomers from further investigating the site after they consumed the initial piece of information that brought them there.
Don’t pay for a site that screams hype all over it. Limit the number of pop ups, excessive advertising spaces and filter out unprofessional banner ads and promote only the most representative affiliate business. Turning your website into a Christmas tree it’s a clear indicator of poor salesmanship and this discourages people for buying.
Use these pointers in your preliminary research so that you know exactly what to ask from your chosen website designer.