If your have a very limited budget wealways recommend you allocate it to SEO first as this will have the best long-term ROI on your marketing dollars. If your marketing budget allows we highly suggest you couple your SEO plan with a pay-per-click campaign.
What is Pay-per-click advertising?
Pay-per-click advertising or PPC refers to a form of online advertising in which you pay each time someone clicks on a link going to your site. PPC is a popular marketing method because it works so well. In PPC you set a maximum bid for how much you are willing to pay each time someone click through to your site. Based on the competition for each keyword and how much other companies are willing to pay determines where your site will appear in the paid advertising section .
Visitors who click on paid advertising links to sites using PPC methods are known to be very high quality traffic. The reason for this is simple:
• They began their session in a search for information
• They searched for what they were looking for using keywords of their choice, and
• They freely clicked on links to sites they were referred to using the relevant search terms.
Best of all, you don’t pay for anything but the clicks. Interested?
A professionally managed PPC can be a powerful marketing tool that delivers quality traffic to your business in short order. But a poorly conducted PPC campaign can be an expensive waste.
The solution? Hire a company that can manage your PPC campaigns to be economical and laser-targeted. Thought Mechanics has an experienced team of PPC marketing experts that understand the complexities and nuances of paid traffic. Let us coordinate your paid search marketing campaigns, and be reassured that your marketing is in good hands.
Don’t try your luck trying to make your own PPC decisions. Let the professionials at Thought Mechanics help you create a custom campaign to and create ads that ensure you are only paying for quality, interested traffic..